DevCorp is flexing its muscle lately. Merchants are being pressured by the alderman's office. It's the double fist of DevMoore imposing its will on the merchants of Rogers Park. It's all under the aegis of the "Clark/Morse/Glenwood
Special Service Area #24."La Tienda del Dolar, the little dollar store at N. Greenview and W. Morse, is gone. But the building it was in is still there. A brand new steel and glass facade has been put in. It looks nice, but it hides a vacant space. It also hides the fact that DevCorp muscled the building's owner to put in the new facade. There is no tenant lined up for the space, according to a DevCorp employee who spoke to RPB recently.
"We made him fix it up," DevCorp Man said."You made him fix it up? What if he didn't fix it up?" RPB asked. Raised eyebrows from DevCorp Man."Or else?" RPB pushed."Or else." DevCorp man said. He didn't elaborate on what "or else" means.
RPB has spoken with merchants along the Morse Avenue corridor. A number of them have told RPB that Michael Land of Alderman Joe Moore's office, and
Rene Camargo of DevCorp North, are pressuring merchants to remove security gratings from their windows, spend money on new signage, and are even going so far as to meddle in the interior decor of the merchants' stores. Together, Land and Camargo are the vanguard of what RPB calls "
DevMoore."
Most of the "suggested" changes have nothing to do with safety or codes, but seem instead to be purely aesthetic. Apparently,
Joe Moore and DevCorp are muscling their way into the interior design industry. Merchants are pissed off, frightened, and probably sorry that they put those Joe Moore campaign signs in their windows. The windows, that is, that
DevMoore is now telling them to replace at no small price tag. It's all part of the "facade improvement program." It's a nice sounding title isn't it? But the real facade is the happy face put on by
DevMoore to hide the iron boot waiting to drop on those who don't play along.
Merchants are being told sign documents, which are being distributed by Michael Land of Alderman Moore's office. The documents, which amount to contracts, impose some bizarre demands on merchants. The language is not even very good, with portions being vague or strangely noncommittal. For example, the phrase "I agree to consider" (doing X, Y, Z) is ridiculous. That statement translates to "I promise I'll think about it."
But the truly scary part of all this is the meddlesome aspect of it. Not just the intimidation, but what the merchants are being intimidated into doing. We can all agree that the city has a right to regulate signs for aesthetic value. But DevMoore is telling merchants how to paint their interior walls, reposition things such as merchandising shelves and coolers, and so on. As stated earlier, these are not changes that are needed to bring the merchant into compliance with codes. They seem to be purely aesthetic. DevMoore is imposing it's sense of interior decor on merchants, but there would not seem to be any law supporting such demands.
From DevCorp North's web site, a description of the program (emphasis mine):
"In an effort to assist business owners within Rogers Park's Special Service Areas (SSA). A Business Improvement Program (BIP) has been created to offer financial assistance to business owners looking to improve their facade...." "The program provides financial and technical assistance to the owners and tenants of buildings that have street level commercial retail space within the published SSA boundaries. Matching grants of up to $5,000 are provided in recognition of the significant impact storefront improvements have on the appearance and marketing of Rogers Park’s commercial areas. Some examples of projects that would be considered eligible under the program are removal of exterior metal gates, replacement of old windows, installation of signage and/or awnings, and installation of security measures (i.e., exterior surveillance cameras and motion-detector lights). Interested businesses and building owners must submit an application and receive an approval letter from the SSA Commission to proceed. The applicant receives a rebate after his/her project is complete, all costs related to the project have been paid and adequate documentation has been submitted to DevCorp North."There seem to be several problems with the above description on DevCorp North's web site.
First, it makes the program sound completely voluntary for "business owners looking to improve their facade." The business owners RPB spoke to were not "looking to" change their facade. The decision is being imposed on them by DevMoore.
Second, the "matching grants of up to $5,000." This is tax money, yours and mine, being funneled through the alderman's office and DevCorp's books. The amount of $5,000 is not enough to cover the merchant's total costs of "suggested" changes. The justification is that this money will help improve the appearance of Rogers Park. (Will DevMoore also grant up to $5,000 to every gangster who hangs out on Morse Avenue to get out of the neighborhood?)
Third, it says that "Interested businesses and building owners must submit an application." Again, many of the affected businesses are not interested. They are intimidated. Saying that they must submit an application, again, makes it sound voluntary. To speak with local merchants, it is hardly always voluntary.
Clark/Morse/Glenwood SSA special meeting scheduled
Notice: The Clark/Morse/Glenwood SSA#24 will hold a special meeting:
Tuesday, July 10, 2007 at 8:30 a.m.
DevCorp North
1557 West Howard Street
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