Monday, October 27, 2008

Internet Ad Revenue Keeps Growing

While newpapers and magazines suffer ad revenue losses and dwindling circulation, ad revenue for Web sites is projected to keep growing. That's essentially what Geoff Ramsey writes at eMarketer: In our latest projections, released in August, eMarketer saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer benchmarks its online ad spending projections against quarterly reports by the Interactive Advertising Bureau (IAB), which uses PricewaterhouseCoopers (PwC) to conduct its surveys. For the first half of 2008, the IAB reported 15.2% growth for online ad spending, which is in line with eMarketer’s predictions. Ramsey correctly points out that not everybody is optimistic, but he does provide strong evidence and statistics that support the bullish outlook. Marketers should rightly ask, “What is behind the bullish projections for online ad spending, especially when most traditional media are taking the financial equivalent of body blows?” The seven reasons are as follows:... FULL ARTICLE at eMARKETER...