Nintendo Launching New Ad Campaign

Nintendo just wrapped up several days of filming for their about-to-be-launched ad campaign, which is "top secret." Is it for the new Wii? Nobody was saying nuthin'. They were filming at Chicago's Aragon Ballroom, and The Bench learned that yesterday was a wrap - over schedule and over budget. The filming involved a young lady playing a guitar with her back to the audience. The film crew was very tight lipped. RELATED: Nintendo Hopes Its 'Wii Fit' Works Out Nintendo's Wii introduced sedentary gamers to the idea of moving off the couch. Now Nintendo is coming out with the Wii Fit, an add-on designed to appeal to women looking to lose weight. Nintendo of America's Cammie Dunaway talks about challenges posed by the product's marketing.