As part of a new worldwide awareness campaign, The Bench (formerly Rogers Park Bench) has launched a high profile effort to "get the brand out there."CEO and General Office Manager Tom Mannis told a large audience in Las Vegas yesterday that The Bench is poised for growth.
"We're poised for growth," Mannis said.
A key element of the campaign will include the use of noisy single-engine airplanes trailing large banners over beaches and other places where fun seekers gather.
"Single-engine planes are a huge factor," Mannis said. "Absolutely huge. We think we'll be the first ones ever to use this clever gimmick. This should shock our competition."
The Bench (NYSE: RPB) closed last Friday at $37.63 per share, a 52-week high.
