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The Selling of Che Cheapens the Left

This excellent piece in The Economist looks at one of the weirdest meldings of a communist cult of personality with aggressive capitalist marketing: The selling of Che Guevara. The wider the cult spreads, the further it strays from the man. Rather than a Christian romantic, Guevara was a ruthless and dogmatic Marxist, who stood not for liberation but for a new tyranny. In the Sierra Maestra, he shot those suspected of treachery; in victory, Mr Castro placed him in charge of the firing squads that executed “counter-revolutionaries”; as minister of industries, Guevara advocated expropriation down to the last farm and shop. His exhortation to guerrilla warfare, irrespective of political circumstance, lured thousands of idealistic Latin Americans to their deaths, helped to create brutal dictatorships and delayed the achievement of democracy. FULL ARTICLE...

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